Target Audience
The target audience for my music video will be people of the age 14-35, this is due to the fact that the main subject of the music video may be appealing to that of in their teens and that of people in their thirties. The primary audience of the music video will be males aged 14-35 this is because they may find the front female appealing. The secondary audience of the music video would be females of the age 14-35 this is because they may find the front woman of the band inspiring and may aspire to be like her. The social class i would aim my music video at is B-E because stereotypically you wouldn't expect people in A such doctors to be listening to rock music. I have aimed it down to group E because most students are put into this category as they are classed as unemployed. I am aiming at the video to the working class, unemployed (students) and the middle class as i believe these classes have a broad range of people with a range of music tastes.
Genre
The genre of music I have settled for to be in my video is Rock music. Rock is my favourite genre of music as it has many different platforms and capabilities, in other words it has the ability to make you feel different for example happy, sad, angry and excited. I also like going to see bands perform rock music live, which is why i have decided that for the performance part of my music video it may be a live performance featuring a crowd. Furthermore, the lyrics in rock songs tend to be written by the band themselves and based on experiences in their life which may make it easier to create the narrative side of the music video.
I listen to a wide range of rock bands such as Guns N' Roses, Paramore, You Me at Six, Kiss, Metallica and Iron Maiden. These bands all have different styles of rock music and all have different costumes when they perform, which gives me a range of ideas as to what the people in my video will wear. the images below are of the above listed bands, as you cans see there is a lot of black seen in the costumes which is a colour stereotypically associated with rock bands.
Costume Ideas
I have created a mood board of costumes with images from google of the lead singer of Paramore, Hayley Williams. I would describe her fashion as 'mild punk', this is due to specific items which she wears such as Dr Marten boots, creepers and tartan clothing. It has given me an insight as to how the lead vocalist in my music video should dress in order to create a strong leading female character. Hayley has vibrant hair which is usually orange, pink or red this has become her trademark, because of this I have realised it is important to create trademark for my leading female in the video. I would like to dress the vocalist in my music video against the general stereotype of a rocker(someone who wears black) similar to how Hayley dresses as i believe it will make them seem more approachable and intake a larger audience.
Prop Use
Inspirational Females
I would like the lead singer featured in the video to be a Female, this is because there are not very many female lead singers in rock bands. This would make the music video more appealing to both male and females audiences as she could be someone who other girls can aspire to be and who males may find aesthetically pleasing. These women make up what i hope the lead singer in my music video to be, confident, strong and likeable. it is key that the part takers in the video tick these three boxes as it will produce a more believable final piece. Three well known female lead singers in rock bands are Hayley Williams(From Paramore), Amy Lee(From Evenescence) and lzzy hale (from Halestorm). (seen in ascending order below)
Possible Locations
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